But as I learned in almost year of following the project’s development, with multiple interviews with the team and its executives, Google+ is not a typical release. Developed under the codename Emerald Sea, it is a result of a lengthy and urgent effort involving almost all of the company’s products. Hundreds of engineers were involved in the effort. It has been a key focus for new CEO Larry Page.

Extenso artigo descrevendo o projeto Google+ e a nova iniciativa social do Google, escrito pelo Steven Levy, que passou 1 ano vivendo dentro do Google para escrever seu livro In The Plex.