Finally, a Twitter effect that benefits a movie instead of hurts it.

After lukewarm tweets from Friday screenings caused weekend drops for such pics as “Bruno” and “Funny People” this summer, “Inglourious Basterds” and rode a crest of tweeting goodwill this weekend.

Quentin Tarantino’s movie held fast after its $14.4 million Friday to finish at $38.1 million and, to the delight of media everywhere, provide plenty of fodder for a Weinstein victory lap.

District 9 também está com um bom boca-a-boca online.