A matemática do whuffie. Don’t you have a list of bigger bloggers – you know, influencers – that you want me to send these to? I had to count to ten before I responded calmly, “I want to send the book to people who WANT to receive it. People who are excited and are more likely to write about it, tweet about it, tell their friends, their bosses and everyone who will listen. I want to send my book to people who give a damn.” (via @eduf)